Now that the UFC is coming up on installment #120, you would think that we’ve seen it all by now, right? Choke holds, reversals, escapes, KO punches, broken legs, and tap outs, almost every possible manifestation of knock out, TKO, or submission has been displayed. So how does the UFC stay relevant to an demographic with an ever-shrinking attention span that demands instant reward?
Does it have to go over the top and introduce tables, ladders, and chairs? Or worse, barbed wire, thumb tacks, and setting things on fire such as the WWE did in it’s battle with WCW? Does the solution lie in the characters and giving the fighters personas that fans could cheer or boo based on if they were heels or faces? Lucky for the WWE, it has older characters that they are trying to resurrect and story lines that they are trying to recycle for a new generation. In the UFC, if you’ve lost it, you’ve lost it. There’s no faking a choke-hold as opposed to a choke-slam.
So what could the solution be? How can the UFC compete for that ever-coveted Entertainment dollar amidst all the other major sports it’s going up against today? Do they have to introduce a Ladies UFC? They have attempted to bring in some former wrestlers and boxers to spice up the mix, but generally have failed. If they fail to evolve/change, would that eventually spell the demise of the UFC?